Wednesday, March 28, 2007

The Marketing of 'Wristcutters: A Love Story'

From Mental Health America, via Liz Spikol's blog.

Dear friends,

We need your help. AfterDark Films plans to release a Lionsgate Entertainment movie this summer called Wristcutters: A Love Story. The film premiered at the Sundance Film Festival last year to some acclaim. Mental Health America and its national partners have not yet been able to view the film and cannot yet share any detail on the content.

This month, however, AfterDark will launch an alarming “shock and awe” advertising campaign featuring cutouts of the movie characters in the states in which they kill themselves (e.g., jumping off bridges and electrocuting and hanging themselves). These signs will hang from telephone poles and trees in communities nationwide.

Interestingly enough, recent outrage around the advertising campaign of another one of the companies’ films, Captivity, forced AfterDark to remove billboards that showed graphic images of women, being kidnapped, confined, tortured and killed.

Go to The Trouble With Spikol for information on how you can contact AfterDark and try to stop this highly offensive Wristcutters' marketing blitz.


Amateur Dancer said...

i am confused. is this movie an educational movie re: mental illness?

or does it romanticize cutting and suicide?


Dream Writer said...

Did the twisters come your way?

Hope your family is safe?

ariadneK, Ph.D. said...

This sounds pretty sick indeed, Jon, thanks for posting about it.

ariadneK, Ph.D. said...

BTW, you are my Weird Cake Blog of the Week. :-)

Jon said...

Dancer - It's not educational. I'm not sure if it will romanticize cutting, my main objection is the offensive (to me) way they're marketing the movie.

DW - They didn't get as far north as us. But not to worry, our area never makes it through a summer unscathed.

Ari - I'll be by to check it out. Thanks!

Amateur Dancer said...

this is disgusting!? why in the world would they do this?

i am missing some point here...

i saw that special last year re: the bridge (golden gate) and the suicide jumpers. i thought that was supposed to be a little raise alarm about what happens and to do something about it.

but, i am not understanding what the purpose of this is.?